Speaking of new ways for a vendor to win my loyalty, here's an email I got today:
Dear Amazon.com Customer,
We've noticed that customers who have expressed interest in The Digital Person: Technology And Privacy In The Information Age by Daniel J. Solove have also ordered Cybercrime: Digital Cops in a Networked Environment (Ex Machina: Law, Technology, and Society) by J. M. Balkin. For this reason, you might like to know that J. M. Balkin's Cybercrime: Digital Cops in a Networked Environment (Ex Machina: Law, Technology, and Society) is now available.
You can order your copy for just $22.00 by following the link below.
J. M. Balkin
- “Cybercrime is written by the leading academic experts and government officials who team together to present a state-of-the-art vision for how to detect and prevent digital crime, creating the blueprint for how to police the dangerous back alleys of the global Internet.”
– Peter P. Swire, C. William O'Neill Professor of Law, the Ohio State University, and former Chief Counselor for Privacy, U.S. Office of Management & Budget.)
- “A timely and important collection of materials from highly qualified authors. Cybercrime will provide a wealth of new insights both for general readers and for those who study and teach about the legal and policy implications of the internet.”
–David Johnson, Visiting … Read more)
I actually received this in my mail this morning. I remember when I got my first email from Amazon, I started fuming. My reaction was, “No! This can't be! Not SPAM from Amazon!”. It seemed incredible.
Then I read the message. And guess what. It wasn't SPAM. Why? By intersecting its knowledge of my interests with that of other people who share them, Amazon is able to make book suggestions that are just as cogent as most people I know. This is what I call a relationship. It isn't based on confinement or bombardment. It's based on service. The service is user-centric in a great way.
Now, moving down a level of abstraction, I think I'll buy the book.