{"id":667,"date":"2007-02-05T17:12:15","date_gmt":"2007-02-06T01:12:15","guid":{"rendered":"\/?p=667"},"modified":"2007-02-05T20:17:33","modified_gmt":"2007-02-06T04:17:33","slug":"doc-searls-on-creator-relationship-management","status":"publish","type":"post","link":"https:\/\/www.identityblog.com\/?p=667","title":{"rendered":"Doc Searls on Creator Relationship Management"},"content":{"rendered":"

Here is Doc Searls<\/a>, Editor of Linux Journal<\/a>, rapping<\/a> about the role of identity in a whole new creator-consumer model:   <\/p>\n

If incoming mail contains the word “identity” it goes to a mailbox I started in late 2004. It has over 7000 emails in it now. The majority of those are from the Identity Gang<\/a> list.<\/p>\n

The Identity Gang got its name when it first met informally on the December 31, 2004 edition <\/a>of Gillmor Gang<\/a>. I've lost track of how many workshops and meetings and other exercizes in convergence we've had, but the progress continues to be amazing.<\/p>\n

I just looked at what Eric Norlin of IDG wrote here<\/a>, then at what Scott Kveton of JanRain wrote here<\/a> then at what Kim Cameron of Microsoft wrote here<\/a> \u00e2\u20ac\u201d to pick just three out of countless posts, all connected somehow. You can see the progress in just one month.<\/p>\n

This observation comes in the midst of thinking about a form of
\nVendor Relationship Management<\/a> that has the same initials as CRM<\/a>, but a different meaning: Creator Relationship Management.<\/p>\n

I would like to relate to creators in a better, less intermediated way. On the supply side, Creative Commons<\/a> has done a great job of clarifying how artists and their representatives would like to relate in the marketplace. Think of CC as a form of CRM \u00e2\u20ac\u201d of customer relationship management. A way of relating to customers. It's a great start. But it still only comes from the supply side.<\/p>\n

Now I want to come back at creators from the other direction: from the demand side. From my end, not just theirs. I want to give them something more to relate to than an entry I put in a form on a website. I want to create a mechanism of engagement that is independent of any one supplier: that is silo-free.<\/p>\n

I want them to be in my database, not just be one entry in their database.<\/p>\n

I want to relate as a customer in the marketplace, and to be able to expand on that relationship in ways that allow both sides to create and expand value.<\/p>\n

That means if I like a play, or a piece of music, or a podcast, or a video, or any creative production, and I want to pay the creators (and the producers) for that, I want a way to do that directly, on my own terms, with minimum intermediation.<\/p>\n

I want to reward the intermediators too \u00e2\u20ac\u201d the producers and distributors, for example. Anybody who contributes value.<\/p>\n

Beyond cash for goods or services, I would like the option of having some range in relating. Maybe I want nothing more than give an artist some cash and a high-five. Or I may want a subscription to notices of new work, or to performances near where I live.<\/p>\n

The thing is, this mechanism needs to live on my side: to be mine. It must be able to relate to a first source or to an intermediary, but it can't belong to the intermediary. The responsibilities for relating need to be shared. To do that, I need to control my end, free and clear. I can't just be enrolled in a system controlled by the supply side, or by somebody in the middle.<\/p>\n

The absence of the power to relate from the demand side \u00e2\u20ac\u201d except with cash or mechanisms controled by the supply side or its intermediaries \u00e2\u20ac\u201d is a problem as old as the Industrial Age, and it's time to solve it.<\/p>\n

So: my role on the demand side needs to be better equipped. How do we do that?<\/p>\n

First we start with identity. That's why everything going on in the Identity Space is important. (And why I need to catch up with it.)<\/p>\n

Second, we need to pick a problem to solve, not an ocean to boil. Here's one I like: make it easier for public broadcasting listeners and viewers to pay for the goods they receive. Right now public broadcasting continues to raise money in extremely old-fashioned ways. The one I hate most is the fund drive where they turn off programming for two weeks, plead poverty, and then give you a cup or a CD if you send some money. There has to be a better way.<\/p>\n

So that's what I want to work on as my first VRM<\/a> project, which I'll detail in Wednesday's SuitWatch<\/a> Newsletter, and then here on Thursday. Stay tuned.<\/p><\/blockquote>\n

The concepts are great.  I wish we had a better word than ‘management’.  It seems like we have to “manage” everything, from time to relationships, when we used to just enjoy them.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Speaking of the developments in Identity, Doc says, “You can see the progress in just one month.”<\/p>\n","protected":false},"author":68,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,2,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.identityblog.com\/index.php?rest_route=\/wp\/v2\/posts\/667"}],"collection":[{"href":"https:\/\/www.identityblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.identityblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.identityblog.com\/index.php?rest_route=\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.identityblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=667"}],"version-history":[{"count":0,"href":"https:\/\/www.identityblog.com\/index.php?rest_route=\/wp\/v2\/posts\/667\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.identityblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.identityblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.identityblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}