{"id":261,"date":"2005-01-26T16:41:02","date_gmt":"2005-01-26T16:41:02","guid":{"rendered":"\/?p=261"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-30T04:00:00","slug":"interesting-research-from-the-ponemon-institute","status":"publish","type":"post","link":"https:\/\/www.identityblog.com\/?p=261","title":{"rendered":"Interesting Research from the Ponemon Institute"},"content":{"rendered":"<p><span class=deck>Governor James sent this link to consumer advocate Jordana Beebe&#39;s <a href=\"http:\/\/www.businessweek.com\/smallbiz\/content\/jan2005\/sb20050124_4022_sb006.htm?campaign_id=nws_smlbz_jan25&amp;link_position=link3\" class=\"broken_link\">advice<\/a> for companies that collect information from customers.<\/span><\/p>\n<p><span class=deck>Which reminds me about an interesting article by Larry Ponemon for Computerworld on the &#8220;<a href=\"http:\/\/www.computerworld.com\/securitytopics\/security\/story\/0,10801,98448,00.html\" class=\"broken_link\">Top 5 privacy issues for 2005<\/a>&#8220;.  <\/span><\/p>\n<p><span class=deck><!--STARTINDEX--><span class=newkicker><\/p>\n<p>The Ponemon Institute has surveyed &#8220;thousands of individuals on a variety of issues affecting their privacy, from a universal credentialing system to Internet ads that use personal information to target prospective customers.&#8221;  I think this type of work is very important &#8211; it helps us ground our thinking in real qualitative and quantitative analysis.  I&#39;m going to learn more about Larry&#39;s research.<\/p>\n<p>Larry reports:<\/p>\n<ul>\n<li>most people are willing to use biometrics because of convenience\n<li>three quarters of those interviewed think a single verification system (from a bank or the post office) would simplify login\n<li>people are worried about unauthorized access to their data\n<li>people who fly are willing to trade privacy for safety<\/li>\n<\/ul>\n<p>I take these readings as gauging present thinking among the American population, and therefore consider it to be important.  But I also know that most people know a lot more about some of these issues than others.<\/p>\n<p>People who fly understand the tradeoff with privacy.  But most people haven&#39;t really thought about what the implications of a single verification system would be.  So to really predict what they will think about such a system in practise, it is necessary to establish their opinions on a whole series of related issues.  I don&#39;t know if Larry has done this, but I would like to find out.<\/p>\n<p>Larry achieves this additional depth in the <a href=\"http:\/\/www.computerworld.com\/securitytopics\/security\/story\/0,10801,98448p3,00.html\" class=\"broken_link\">final page<\/a> of his article, where he shows convincingly that consumer trust has a dollar value.  He analyzes consumer willingness to share data as a function of their rating of the trustworthiness of the entity they are dealing with &#8211; and looks at these dynamics over time.  He then posits a hypothetical marketing campaign and demonstrates that a top-rated organization in terms of its approach to privacy could achieve significantly higher results for a given investment.  This attention to the evolution of his subjects&#8217; thought over time, in conjunction with stratification of privacy reputation, is a great example of the kind of thinking that could help people who only casually think about identity issues understand the deeper dynamics.<\/p>\n<p><\/span><\/span><span class=deck> <\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Governor James sent this link to consumer advocate Jordana Beebe&#39;s advice for companies that collect information from customers. Which reminds me about an interesting article by Larry Ponemon for Computerworld on the &#8220;Top 5 privacy issues for 2005&#8220;. The Ponemon Institute has surveyed &#8220;thousands of individuals on a variety of issues affecting their privacy, from &hellip; <a href=\"https:\/\/www.identityblog.com\/?p=261\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Interesting Research from the Ponemon Institute<\/span><\/a><\/p>\n","protected":false},"author":68,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.identityblog.com\/index.php?rest_route=\/wp\/v2\/posts\/261"}],"collection":[{"href":"https:\/\/www.identityblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.identityblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.identityblog.com\/index.php?rest_route=\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.identityblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=261"}],"version-history":[{"count":0,"href":"https:\/\/www.identityblog.com\/index.php?rest_route=\/wp\/v2\/posts\/261\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.identityblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.identityblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.identityblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}