Here is Marc Canter's take on DIDW versus the bottoms-up identity initiative:
So I am going to DIDW. It's key. I have no way of NOT going!
Eric Norlin slapped me around a bit today and both me and Doc took so lumps for not getting it together by grabbing an entire afternoon for our communal cause.
But it's all good – cause this will be a catalyst for us to go out and have our own dam show. DIDW is an enterprise show – and we need a show of our own.
Don't give up the ghost yet! Since last year, those of us who believe in bottoms up have made a lot of progress in getting parity with top-down.
Here's a call for everyone interested in bottoms up identity to be at the Hyatt in San Francisco on Monday afternoon at 1:00 – no conference pass necessary.
I'd love to meet you if you can get there. Stay tuned for room number.